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Marketing & Brands
The key service of Gelszus is to provide market-orientated, statistically-based information for strategic marketing:
Tune-up for funnel analyses – when a disproportionately large customer potential is lost between two funnel steps, MVA-based True Insight Analysis can accurately disclose the cause – and the most effective response
MVA-based disclosure of preference patterns among your target group – identifying the claims with the greatest market impact
Statistically-based support for critical marketing decisions
Determination of brand equity in B2B and B2C sectors
Optimal market penetration, with risk-free conversion from single-brand to multibrand strategies
Ensuring the best spread of product spectrums
Support for the professional coordination of corporate strategy, business plans, brand equity and balance sheet optimization
