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New Product Development
New product platforms must be right on target – in addition to significant financial commitment there is also the risk that the competition obtains an uncatchable advantage for several years if your own new product is targeted in a suboptimal fashion. The up to 60 billion euros spent by our clients on development investments must be dedicated 100% to the Best Concept solution.
It is imperative to focus all development work exactly on those performance features that create the best economic outcome. Therefore we use the Market Volume Assessment (MVA) to forecast the market effect of different performance improvements on our clients' market shares:
Safeguarding of the decision whether a product upgrade path is sufficient or whether a new product platform is required
We analyze the degree to which the new product platform is able to resist competitors' technical and pricing counter-measures
We clearly state how the Best Concept for the new product platform will look
We identify technical information for the new product platform that is so concrete that it directly enters into the product specification books as sound, precise requirements
Product platforms for Emerging Markets – here, normally a lot of things are different; product requirements, willingness to pay, service and sales conditions. Our MVA tool allows for the cost-effective generation of the required data – worldwide
Continental variants to meet the specific market requirements of your important key international markets – this also includes the precise adaption of the supporting services
